Insight & Foresight: Building a Vision for Today & Tomorrow

In a data-rich landscape, consumer behavior evolves at every touch point which can be overwhelming. I’ve built solutions that distill and interpret data into relevant insight by leveraging the science of big and small data.

Some examples of techniques:

Workshops: Uncover current opportunities, apply best practices, and engage in forward-looking activities for strategic intelligence.

Tracking Studies: Establish real-time feedback loops and promote cross-functional collaboration for actionable gap resolution.

Ethnography: Gain direct access to culture, practices, and contextual insights in lifestyle or business.

Secondary Research: Scan the horizon for emerging changes, analyze mega trends, and develop multiple scenarios.

There’s not a one-size-fits-all approach to strategic insight and foresight; it's important to customize the approach by using various techniques to fully understand a business opportunity. Let's set up a meeting to discuss your business goals.